An eight-part documentary series about the services that keep the Netherlands' busiest seaside resort running: police, enforcement officers, beach cleaners and lifeguards, by day and by night. The brief was an identity that doesn't feel like "beach and summer", but builds tension.
The concept revolves around the shift from day to night. A gradient running from yellow through orange to deep aubergine is the common thread of the system. In the logo it animates as a sunrise and a sunset, and in the lower thirds and social formats it returns as an accent.
Logo
Primary
Horizontal
Colour
Typography
Key art
Logo animation
Lower thirds
Transitions
On air
